The thesis
Blueprint (formerly KeepUp) helps clients enter or sell into the youth-sports market by sourcing, qualifying, and handing off leads. It's the front end of a buy-and-build sports investor: find and research youth sports clubs — mostly elite soccer — then route qualified prospects either to paying consulting clients or into the acquisition pipeline. Three strictly separated tracks: client contracts, lead delivery, and acquisition targets. The doctrine: automate the admin, not the trust — humans keep the relationship selling, machines do everything around it.
What I do here
I'm the founding AI operations lead. I stood up the entire operating stack from scratch — accounts, domains, CRM, the lead-enrichment pipelines, the SOPs the day-to-day rep runs from, the websites, the technical implementation. I audited the parent investor's automation and CRM end to end and rewired their enrichment pipeline for Blueprint's use.
What's built
- ◦A "brain" that runs the business — SOPs, automation specs, data model, decision log. Deliberately not a software product; a documented operating system.
- ◦A master club database — 750+ elite soccer clubs across structured tabs, plus thousands of team records, in a Sheets-based CRM (a paid CRM was deliberately deferred until it earns its place).
- ◦A two-track enrichment pipeline — a Python pipeline (nonprofit 990 lookups, AI research, contact enrichment, per-club dossiers, CRM push) and Sheets-bound scripts for resumable enrichment — producing a library of 680+ AI-generated club dossiers: identity, contacts, league affiliations, facilities.
- ◦Four live websites — Next.js / static sites on Vercel and Netlify, built with Claude Code using parallel specialized agents (SEO, accessibility, frontend, UI), with contact forms, analytics, and WCAG AA compliance.
- ◦Automated Workspace admin — full Google Workspace operations driven from the command line.
Where it stands
Live and operating in an early, mostly-manual phase. The foundation is complete, the sites are up, and the enrichment pipeline is running against the active pipeline. Heavier automation and the finance/admin stack are deliberately staged for later — ship the simple version first.
Nearby stars
The lead-sourcing arm of SYNRGY — same operator, shared pipeline structure and enrichment tooling. An operating engagement that lives in the Alpicat brain collection.